Thoughts
Thoughts on executive vision and voice
Short pieces on what makes an executive's writing land: how visionaries invent the future, why most executive social campaigns fail, why bold predictions are worth the risk, how to see the big picture, what separates a writer from a chatbot, what a brand is really built on, and why stealth-mode startups should build one early.
These pieces are written for founders and C-level operators at B2B technology companies. If you want this kind of writing under your own name, that is how I work, and pricing starts at $1,500.
All essays
Inventing the Future
Public renown goes to tech executives who make bold predictions about what will happen, rather than explaining what's happening now.
Why Executive Social Media Campaigns Fail
Every company wants to sell its products, but C-suite executives build their personal brands by articulating a compelling vision, not with product marketing.
Avoiding Jerkophobia
Making bold predictions is risky, and most executives are afraid to get it wrong.
Vision: Seeing the Big Picture
The leaders we call visionaries always combine a solid grasp of what their companies can do (and why it's better), mapped against a larger understanding of business and society.
Writers Versus Chatbots
Since chatbots came into common use a few years ago, people like me who got paid to write for others have seen a huge drop in business.
What's In A Brand?
The digital world is incredibly noisy. Trillions of text lines and images strive for attention from a few billion eyeballs.
Building a Brand in Stealth Mode
Tech startups are built on technology, products and people. When you're still in stealth mode, it's tempting to ignore branding altogether, but that's a mistake.