Thoughts

Avoiding Jerkophobia

A neat stack of manuscript pages with a brass paper clip on a warm wooden desk in soft daylight.

Making bold predictions is risky, and most executives are afraid to get it wrong. The real question is, "What's the worst that could happen?" The answer is, "Not much." As a noted futurist once said, "If you predict something that actually happens, you're a genius. If you're wrong, nobody will remember."

But without the time to think big in sufficient detail, executives retreat to what they currently know, and often end up telling people what they already know anyway. Visionaries inspire thought, and even if a bold prediction is wrong, it gets people thinking and positions an executive as a unique voice in a crowded market filled with others who play it safe.

Most executives have ideas they're afraid to express out loud. The ideas aren't the problem - the problem is articulating them in a way that kindles meaningful conversations. Executive ghostwriters who understand technology, markets, and human behavior create content that stands apart from the crowd.

These pieces are written for founders and C-level operators at B2B technology companies. If you want this kind of writing under your own name, that is how I work, and pricing starts at $1,500.

More thoughts

Inventing the FuturePublic renown goes to tech executives who make bold predictions about what will happen, rather than explaining what's happening now. Why Executive Social Media Campaigns FailEvery company wants to sell its products, but C-suite executives build their personal brands by articulating a compelling vision, not with product marketing. Vision: Seeing the Big PictureThe leaders we call visionaries always combine a solid grasp of what their companies can do (and why it's better), mapped against a larger understanding of business and society. Writers Versus ChatbotsSince chatbots came into common use a few years ago, people like me who got paid to write for others have seen a huge drop in business. What's In A Brand?The digital world is incredibly noisy. Trillions of text lines and images strive for attention from a few billion eyeballs. Building a Brand in Stealth ModeTech startups are built on technology, products and people. When you're still in stealth mode, it's tempting to ignore branding altogether, but that's a mistake.

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